BTEC Level 3 National Extended Certificate in Travel and Tourism
Are you interested in travel, tourism, customer service, events, aviation, or hospitality? The BTEC Level 3 National Extended Certificate in Travel and Tourism is an exciting qualification that helps students develop knowledge, practical skills, and confidence for careers in one of the world's largest industries.
What is the Course?
The BTEC Level 3 National Extended Certificate in Travel and Tourism is a nationally recognised qualification equivalent to one A Level. It combines classroom learning with real-world industry knowledge and practical activities.
Students explore how the travel and tourism industry operates and learn about customer experiences, destinations, marketing, and visitor attractions.
Year 13:
Unit 1: The World of Travel and Tourism
External Assessment (Exam)
This unit provides an introduction to the travel and tourism industry. Students learn about the different sectors that make up the industry, including transport, accommodation, visitor attractions, and travel services. They explore the roles of travel and tourism organisations, the products and services they offer, and the factors that influence the industry's success. Students also examine the economic and social importance of tourism in the UK and worldwide.
Key Topics:
- Types of travel and tourism
- Travel and tourism organisations
- Products and services
- The scale and importance of the industry
- Factors affecting tourism, such as economic, political, and environmental influences
Unit 3: Principles of Marketing in Travel and Tourism
Internal Assessment (Coursework)
This unit focuses on how travel and tourism organisations attract and retain customers. Students examine marketing techniques used by businesses such as airlines, hotels, tour operators, and visitor attractions. They conduct market research, analyse customer needs, and develop a marketing plan designed to support business success.
Key Topics:
- Customer needs and expectations
- Market research methods
- Marketing objectives
- Promotional activities and campaigns
- Developing and evaluating marketing plans
Year 14:
Unit 2: Global Destinations
External Assessment (Set Task/Exam)
In this unit, students investigate popular destinations around the world and the factors that make them attractive to visitors. They learn how to plan travel itineraries, compare transport options, and assess costs. The unit also explores current tourism trends and how customer needs influence destination choices.
Key Topics:
- Features and appeal of global destinations
- Geography and destination awareness
- Travel routes and transport options
- Travel planning and itinerary creation
- Consumer trends and tourism demand
Unit 9: Visitor Attractions
Internal Assessment (Coursework)
This unit explores the wide variety of visitor attractions found within the tourism industry. Students investigate what makes attractions successful, how they cater for different visitors, and how they compete with other attractions. They also examine methods used to measure visitor satisfaction and business performance.
Key Topics:
- Types of visitor attractions
- Visitor expectations and experiences
- Managing attraction appeal
- Competition within the tourism industry
- Measuring success and customer satisfaction
Skills You Will Develop:
Students will build valuable transferable skills including:
✅ Communication and presentation skills
✅ Teamwork and collaboration
✅ Research and problem-solving
✅ Customer service techniques
✅ Planning and organisational skills
✅ Independent learning and time management
These skills are highly valued by universities and employers.
Progression Opportunities:
After completing the qualification, students may progress to:
Higher Education
Employment and Apprenticeships
Why Choose Travel and Tourism?
Studying Travel and Tourism allows you to:
More information on the BTEC Level 3 Nation Extended Certificate can be found on the Pearson’s website: BTEC Nationals | Travel and Tourism (2019) | Pearson qualifications